Mastering Digital Marketing is a must because in today’s fast-paced world, digital marketing has become a crucial tool for any business, and educational consultancy is no exception.
The competition in the educational consultancy sector is fierce, and it can be challenging to stand out from the crowd.
However, with the right digital marketing strategies in place, your educational consultancy can not only stand out but also attract more prospective students. Hence, its important to understand the Fundamentals of Marketing.
CATT Framework
Before we dive into mastering digital marketing strategies, let’s briefly discuss the CATT framework, which is an integral part of any digital marketing plan. CATT stands for Content, Attention, Trust, and Transaction.
The framework helps you create a successful digital marketing plan that takes your prospective students from awareness to action.
Content: You need to create content that appeals to your prospective students’ pain points and interests. Its important to understand about Content Marketing.
Attention: You need to attract your prospective students’ attention by promoting your content and making it visible to them.
Trust: You need to establish trust with your prospective students by providing them with valuable information and building a relationship with them.
Transaction: Finally, you need to turn your prospective students into paying customers by providing them with an offer that is too good to refuse.
Now that we have discussed the CATT framework let’s dive into mastering digital marketing strategies for educational consultancy.
1. Informative Website
Having an informative website is crucial for any educational consultancy and for mastering digital marketing, its a must.
Your website should include detailed information about your consultancy’s services, the standardized test preparation classes you offer, the universities you represent, and the scholarships you can help students with.
Some of the key elements that your website should have are:
- Detailed video of consultancy
- Authorized Representatives of top Universities
- Standardized test preparation classes
- Services offered by your consultancy
- Pricing for your services
- Case studies of previous successful students
- Informative blog articles (Learn about creating a perfect blog article.)
Your website should be easy to navigate and visually appealing.
It should also have a responsive design that allows students to access it from any device.
2. How to Promote your Business by Digital Marketing?
Growing your educational consultancy requires a strategic approach and careful planning so continue reading this article, “Mastering Digital Marketing to grow your Educational Consultancy”.
Here are some steps you can take to promote your business and attract prospective students:
i. Create a Customer Avatar:
The first step in promoting your business is to identify your target audience.
You can create a customer avatar by identifying the demographic and psychographic characteristics of your ideal prospective students.
This includes their age, gender, marital status, qualification, interested countries, interested courses, interested degree, taken standardized tests or not, pain points, and goals in life.
By understanding your target audience, you can create targeted marketing campaigns that will resonate with them.
ii. Create at least 5 ad creatives:
Once you have identified your target audience, you can create ad creatives that will attract their attention.
You can create at least 5 ad creatives that focus on different aspects of your consultancy, such as scholarships, university details, standardized test preparation classes, visa success rates, and your office services and location.
Each ad should have a call-to-action that encourages prospective students to join a free mock test every week, a free webinar to learn about scholarships, or a free information seminar to learn about applying to specific Countries/Universities and Documents required etc.
iii. Start Facebook and Google Promotion:
You can create a lead capturing page (landing page) with a lead magnet, such as a free webinar, seminar or mock test.
The page should have information about the lead magnet, a short intro video, lead capturing forms, students’ success information, and contact details of your consultancy.
You can create a thank you page and run conversion optimized ads that target your customer avatar based on age, gender, interest, and location.
You can start calling the lead magnets to join Free webinar, seminars or mock tests.
iv. Lead Magnet:
Lead Magnet – The FREE Seminar!
During the seminar, attendees should receive comprehensive information on a range of important topics, including application processes, required documents and test scores, university and course details, scholarship and tuition fee information.
Your goal should be to provide attendees with everything they need to know to make informed decisions about their academic futures.
But that’s not all – your ultimate goal should be to help customers apply to the best universities with a decent amount of scholarships.
Offer certain discounts on test preparation classes or service charges at the end of the seminar, providing attendees with even more incentive to enrol and become your customers.
v. Enrolment:
Congratulations! You have successfully enrolled a group of eager students who are looking to take the next step in their academic journey.
Your main objective now is to provide them with the tools and resources they need to navigate the complex application process and secure admission to the best universities.
To ensure customer satisfaction and success, your test preparation classes must be top-notch, designed to provide students with the knowledge and skills they need to excel on standardized tests and achieve their academic goals.
Your commitment to excellence doesn’t go unnoticed. Your enrolled students are so impressed with your service that they can’t wait to recommend your consultancy to their friends and colleagues, spreading the word and increasing your success rate.
This word-of-mouth marketing is a testament to your dedication to your students and your ability to deliver results, and it’s sure to lead to even more enrollees in the future. That’s how you are seem mastering digital marketing strategies to grow your business.
vi. Building a Community:
This is the final step on mastering digital marketing strategies to stand out in business.
Create a Facebook or WhatsApp group for students to interact and share information with each other.
Foster a sense of community where students can help each other with processing related problems, share success stories and updates related to country-specific changes in visa requirements for international students.
A strong community can be a powerful marketing tool and help build brand loyalty.
Conclusion:
Digital marketing has become essential for any business, including educational consultancies.
Mastering digital marketing strategies and applying them in a right place, educational consultancies can attract more prospective students and stand out from the competition.
By implementing the CATT framework and creating an informative website, promoting the business through targeted advertising and lead magnets, providing excellent test preparation classes and building a community, educational consultancies can help students achieve their academic goals and increase their success rate.
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