“Are you struggling to attract students to your study abroad programs despite running ads and seeking to become the top-ranking Educational Consultancy for students going abroad for studies?” Don’t worry! here are the basics of Digital Marketing you need to understand first.
After exploring more about successful organizations, I found out that their success is all because of a better understanding of Marketing. Therefore, in this article, we are going to talk about the fundamentals of marketing and the basics of Digital Marketing.
This article will cover the Law of marketing, Traditional Marketing vs. Digital marketing, CATT funnel, Integrated marketing approach, and building a strong personal brand, etc. which are very important for an educational consultant to discover potential students using social media and digital marketing techniques.
The Law of Marketing
Marketing is a process that begins by understanding the needs and wants of potential customers and creating products and services that meet those needs. It is not just about making sales, but also about building a strong brand and maintaining customer satisfaction, which leads to increased business growth.
The goal of marketing is to establish a strong presence in the minds of consumers and to communicate the right message to the right people at the right time. For example, an educational consultant might use marketing to reach potential students and provide them with the information they need to make informed decisions.
Marketing is an ongoing process that requires building a strong brand, and investing time and energy in learning and adapting to changing marketing tactics. Even though the fundamentals of marketing remain consistent over time, the strategies and tactics used to reach customers are constantly evolving.
To stay competitive, it is important to stay informed about the latest marketing trends and to continue learning about new strategies and tactics. And trust me, it’s a most valuable investment in your business as it gives immediate ROI.
Traditional Marketing Vs. Digital Marketing
Marketing has been around for a long time and is used to promote products and services. There are two main types of marketing: traditional marketing and digital marketing. Traditional marketing uses traditional media such as newspapers, billboards, magazines, pamphlets, hoarding boards, television, etc. to reach millions of customers at once.
While Digital marketing uses digital channels like the internet, electronic devices like mobiles, laptops, smartphones, etc., social media, and emails to reach specifically targeted customers to get better results. Both types of marketing are important tools for reaching and connecting with customers. So, we will talk about their detailed impacts below.
Category | Traditional Marketing | Digital Marketing |
Targeting Audience | It reaches unwanted audiences more than target ones. For Example, if you post ads in newspapers, or magazines or show ads on TV about Women’s Bags, then it will reach unrelated people as well. | Here you can just target Women/Girls only. For Example; Females of the Age group 18 to 55, residing in Kathmandu. |
Marketing Approach | In order to post an ad, one should be present physically at every advertising company, and it’s a very hectic and lengthy process.
And it’s a one-way communication only. |
Here, a good internet connection, and a suitable electronic device is required and you just have to log in to your website (if prepared already, if not then must have one), write a blog, create an advertisement and post it on social media. Just don’t have to wander around advertising companies. It’s a two-way communication as the audience can react and provide feedback. |
Budget | The expense is very high as the budget is wasted on irrelevant audiences. | The budget is very low. |
Analysis and Analytics | It’s a risky approach as it is difficult to track or measure data for a campaign, and the results may not be accurate, leading to potential failure for future projects. | You can gather all the necessary data, and test on a small budget before investing a huge amount. |
The CATT Funnel
CATT Marketing Funnel is a technique to achieve business goals by creating wealth in a specific niche i.e. Wealth = n^CATT where n =niche, C = Content, A= Attention, T= Trust, and T= transaction. The approach includes creating useful content that attracts customers, driving attention to the problem-solving content through advertisement, social media, etc., which must be free and building trust with customers, and converting leads into customers through natural sales methods.
The key to success is understanding the customer’s needs, creating products that satisfy them, and building the right audience. Marketing requires a deep understanding of customer psychology so create content or blog that solve their problem which ultimately leads to natural sales. For example; to get students, we need to write a blog about, “ How to write a good Statement of Purpose to get a scholarship?” This blog is problem-solving to many students so it will drag their attention quickly.
Integrated Digital Marketing
Digital Marketing is using different methods like SEO, social media ads, blogging, and affiliate marketing to promote a product or service online. To be effective, these methods need to be used together in the right way for the specific market and audience. It’s like a recipe, you need the right ingredients and proportions to make it perfect.
The Evolution of Personal Branding
Personal branding is very important for success because people are more likely to trust individuals over brands. Building a personal brand allows you to market yourself effectively and be discovered by potential employers, clients, or customers. Personal branding also has its upsides and downsides, it cannot be invested in or sold like a company brand, but it can give rise to many other brands through one’s influence.
Personal branding builds trust and can make an individual an influencer and brand ambassador for the companies they represent. The Evolution of Personal Branding is achieved through the different steps below.
Learn:
To improve your skills and become successful, you should focus on learning new things that are related to your talents. To do this, you should study the concepts, facts, and procedures of the new skill. Once you understand the concepts, try to remember the facts and practice the procedures. This will help you to improve your skills and become an expert in that specific field.
Work:
Just learning something new is not enough to become good at it, you need to apply what you learned in real-life situations. This means taking the time to practice and implement what you have learned. When you put your new skills to use, you will have a deeper understanding of how they work and how to apply them in various scenarios. It is a way to gain experience and confidence in your newly acquired skills.
Blog:
One way to improve your understanding of a new skill is to write about what you’ve learned and experienced while working on it. When you write, you are forced to organize your thoughts and explain things in a clear and brief way. This can help you to better understand the skill and remember what you’ve learned. Additionally, as you write about your experiences and knowledge, you are also building your personal brand, positioning yourself as an expert in that field.
Consult:
Once you have established a personal brand through your blog and have gained knowledge and experience in a specific field, you can start offering consulting services to other businesses. Instead of working for them, you can provide advice and solutions for the problems they are facing in their field. This is a way to put your knowledge and skills to use and help other businesses to improve.
Mentor:
By mentoring others, you can help them become more like you and also help yourself understand things better. In other words, when you mentor someone, you are helping them to learn and grow, and in the process, you will also learn and grow as a mentor.
Start-up:
You can use the knowledge and understanding you have gained about the market, the problem you are solving, and your own skills to create a successful business. This may involve researching the market to understand what people need, and then using your skills to create a product or service that meets those needs.
Marketing is something we all use in our daily lives, like when we talk about ourselves in a job interview or try to sell something. To learn new skills, it is important to understand the idea, remember the facts, and practice what we learned. To get better at something, we need to use it in real life. Blogging is also a great way to practice and show others what we know, and it can help us become a teacher or mentors for others. The final step is to start our own business and sell our own ideas and products.
Hence, success is not easy but by learning and doing it step by step, you can reach your goals. It’s important to follow good practices and the basic principles of marketing, such as using traditional and digital methods together, knowing your customers, and building a good reputation. I hope you liked this article.
If you feel like sharing this with anyone then please feel free to do that. Also, do not forget to hit that like button and give feedback if you like this article. This will definitely encourage me to write more articles in the future. If you want to learn digital marketing strategies step by step then watch this video on Digital Marketing Strategies for Educational Consultancy Owners. or you can also read my article on Mastering Digital Marketing to Grow your Educational Consultancy.